£100 Bar Tab

Collecting the details of your clients and prospective clients, and keeping in touch with them, is essential to your future success.

And I really like this simple little card that I picked up at my local just last week – The Anglers in Teddington.

It offers the chance of a £100 Bar Tab. Now that has to be worth my name and address. But there are also another couple of nice things offered.  A small gift for signing up and the promise of a little treat on my birthday.  Well at least I know I’ll have one present to look forward to!  But they also have a clever promise, a guarantee, especially useful for those worried about handing over their details to companies.  They will “… NEVER, EVER, EVER rent, sell or share your information”.  That’s a nice reassuring touch.

Their fishbowl was already pretty full with completed cards when I popped in and there was even a pot of pens conveniently close by.  Not one pen mind you – about thirty.  Another bit of good thinking.

Anglers_bar_tab

So, what simple mechanism can you put in place in your business to collect data and ensure yourself a brighter future?

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