Collecting the details of your clients and prospective clients, and keeping in touch with them, is essential to your future success.
And I really like this simple little card that I picked up at my local just last week – The Anglers in Teddington.
It offers the chance of a £100 Bar Tab. Now that has to be worth my name and address. But there are also another couple of nice things offered. A small gift for signing up and the promise of a little treat on my birthday. Well at least I know I’ll have one present to look forward to! But they also have a clever promise, a guarantee, especially useful for those worried about handing over their details to companies. They will “… NEVER, EVER, EVER rent, sell or share your information”. That’s a nice reassuring touch.
Their fishbowl was already pretty full with completed cards when I popped in and there was even a pot of pens conveniently close by. Not one pen mind you – about thirty. Another bit of good thinking.
So, what simple mechanism can you put in place in your business to collect data and ensure yourself a brighter future?